Composition-How you position and layout certain things ie. objects.
White balance-The amount of white allowed int the camera lens.
Rule of thirds-A picture which has be spit into thirds
Rule of odds-There is a odd amount of objects in the picture. ie. 3, 5, 7.. objetcs
Depth of field-Depth of field is things that you can see that set the forground/background
Symmetry-Where the picture has been taken and objects are even both halfs the the photo
Demographic - demographic is a product etc. which is directed to a certai group or type of people, for example. Bath Spa is demographicly aimed at couples and older people. Demographic is related to a audience.
Psychographic - Psychographic is a bit like Demographic apart from it is aimed at peoples opinions and beliefs
Geodemographic - Geodemographic is a bit like demographic apart from it is based on a location of preference. For example the geodemographic for tea would be the UK.
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